CareerPlane topic stub · v1 portal

Marketing Attribution Models — First Touch / Last Touch / Data-Driven / MMM

Senior Professional priority 2 Sandbox & Simulation
This is the Sprint-1 stub for ai.careerplane.marketing-sales.digital-marketing-manager.analytics.attribution-models. The fully-generated topic page (sandbox + quiz + AI hints + interactive tooling) lands in Sprint-2 at static/content/marketing-sales/Digital Marketing Manager/Analytics/Marketing Attribution Models — First Touch / Last Touch / Data-Driven / MMM/index.html (per arch/memo.md → D-2026-04-22-13). The //go:embed all:static directive auto-serves it on the next container rebuild — no server-code change needed.

What this topic teaches

Analytics skills for the Digital Marketing Manager career path.

analyticsattributionfirst-touchlast-touchdata-drivenmmmmarketing

You should already know

Conversion Rate Optimization

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